Blog - Fit at Any Age

For everyone that works under strict deadlines, we all know things can get a little stressful. Every project has it’s own time line and some carry more or less padding. In general circumstances, I like to think that some of my best work evolves from being thrown into the fire. The main thing is to remain calm and work efficiently to meet the deadline. Recently, last week, I had a sudden project to pick up and the time line was urgent. The project was to develop an entire web site (Fit at Any Age) for a GameStop® campaign in a matter of days. Luckily, I did receive the design for the home page already in place, so I just had to mimic that look and feel throughout the site. I had to quickly determine the rest of the site’s layout and page designs on top of the site’s build out. The site is for the new Wii® game, EA SPORTS™ ACTIVE. This site not only promotes the game but more directly, women’s fitness. The Fit at Any Age site has informative information for women trying to stay fit in their 20s, 30s, 40s and 50s. The game literally just came out and there have already been successful reviews on various blogs about the new GameStop ad campaign.

Successful Reviews:

arstechnica.com

gamingangels.com